Microsoft changed demographics with its third addition to its Laptop Hunters ad campaign. This time, Mom Lisa and 11 year-old Jackson go off to shop for a laptop under $1500, using the same ...

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just ...

Microsoft has a rather ignoble history when it comes to trying to counter Apple’s hyper-effective and popular “Get a Mac” campaign. Their first efforts were just embarrassing: a series of ...

Apple recently complained to Microsoft about its “Laptop Hunter” ad series where pseudo-everyday consumers go on a shopping quest to buy computers on a limited budget. In what Microsoft Microsoft ...

A funny thing happened at Microsoft’s 2009 Worldwide Partner Conference on Wednesday. In a presentation with various company executives, Microsoft Chief Operating Officer Kevin Turner claimed that ...

Less than a month ago, we were watching Lisa and Jackson look for a laptop under $1,500 during the third advertisement in Microsoft’s Laptop Hunters marketing series. All three ads were about a week ...