Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The shirts, which are part of a limited run ...

Lacoste temporarily replaced its polo shirts’ iconic crocodile logo with endangered species to help the International Union for Conservation of Nature (IUCN) counter the threat of extinction ...

Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit.

The number of shirts with each animal corresponded to the population left in the wild. For example, 30 shirts were produced of the vaquita, 40 of the northern sportive lemur, 150 of the Cao-vit ...

Why we care: As global fashion logos go, the Lacoste alligator is up there among the most iconic. So this idea, from ad agency BETC Paris, to replace it with logo-fied endangered species is pretty ...

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.

Lacoste is swapping out its signature crocodile logo with 10 other animals, all on the endangered species list, for a limited time. The “Save Our Species” collection, in partnership with the ...

The iconic crocodile logo on Lacoste polo shirts is going away. At least temporarily - and for a good cause. The brand announced the crocodile will be replaced by designs of 10 endangered animal ...

Izod Lacoste, as the brand became known, initially looked like a flop; there weren’t many customers in the early ’50s for a pricey polo shirt (about $8 then) with a small crocodile sewn onto ...

Lacoste temporarily replaced its polo shirts’ iconic crocodile logo with endangered species to help the International Union for Conservation of Nature (IUCN) counter the threat of extinction ...

Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The shirts, which are part of a limited run ...