Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it ...

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and ...

An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound marketing lead generation strategy that goes all the way ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

A cost-effective lead generation strategy is creating customer-focused content like case studies that solve real pain points. This content builds trust and can be repurposed across channels like ...