The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

Social listening and Google Search data showed that parents were in desperate need of help. Turns out Eggo... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...