Lifetime, the 28-year-old female-targeted network, is set to launch a top-to-bottom rebrand designed to integrate the network’s new programming direction with the sensibilities of today’s ...

Lifetime Networks is trying to move away from its image as the purveyor of movies for women in which the husband always has a dark secret, and has unveiled a new logo (right) and tagline ...

By Lacey Rose Writer-At-Large On May 2, Lifetime unveiled a stylized "L" logo and tagline aimed to integrate ... image as the home of maudlin made-for-TV movies once and for all.