But shoppers are swearing by essence Hydra Kiss Lip Oil, a $5 lip oil, saying it feels just like its more expensive counterpart from Clarins. Take it from customers who’ve embraced the essence ...

Case in point? The Milani Fruit Fetish Lip Oil, which is winning over shoppers of all ages for its ability to keep lips “soft and smooth,” even for those who have stubbornly dry lips.

In fact, the quality and type of lip oil Aldi’s selling is so similar to others out there, like Charlotte's Magic Lip Oil ...