Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

CAE (NYSE: CAE) has introduced its new logo and brand identity as the company strengthens its mission of equipping individuals with technology platforms and expertise to prepare them for critical ...

There is a hierarchy of marks within the UB Athletics visual system that directs how they should be used and with what relative frequency. UB Athletics staff, partners, vendors, suppliers and media ...

Houston ISD is undergoing a “vibrant” rebranding and district logo redesign, with one district official calling the current brand identity uninviting and uncompelling. Alex Elizondo, HISD’s chief of ...