Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts, as it ...

According to a news release, the hotel will feature more than 200 rooms and about 20,000 square-feet of meeting and convention space. It will also have a state-of-the-art sports book and a food hall.

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names ...

Commissioner Ashlee Hofberger says a design firm thought Innisfree Hotels' logo was government-owned and used it for the $1.6 million project.

The logo becomes more than just the brand’s icon–it’s a clever UI feature that has a direct impact on the company’s profits. Accidental bookings dropped, retention increased, and non ...

Hotels New name, logo and design plans unveiled for city's first arts hotel. In the spring of 2019, the InterContinental Hotel Milwaukee, 139 E. Kilbourn Ave., will transform into the city's first ...

This year’s competition attracted more than 6,000 entries from across the United States, Canada and 30 other countries. Fredericksburg, VA-based Simpatico won a Gold Hermes Creative Award for its ...

Hotel Petersburg: Creators of The Boiler Room logo win marketing award 'This award honors the branding work we developed in collaboration with the hotel to bring The Boiler Room’s unique story ...

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, historic setting to life.

Hotel Petersburg: Creators of The Boiler Room logo win marketing award 'This award honors the branding work we developed in collaboration with the hotel to bring The Boiler Room’s unique story ...