London is the second-most visited city in the world, and so unsurprisingly there are a lot of souvenirs. Some of it can be quaint, but much of it is the same: cheap, cheerful, and mass-produced.

Forget viral, brands now need to look at going ‘friral’, by unlocking the creative power of closed networks among friends, says Snapchat’s Kate Mellett ...

In just a few blocks, visitors can find a wellie shop, scores of vintage tea sets, quality London souvenirs and Banksy recreations. The market is also billed as being the largest antiques market ...

Being the host nation of the Olympic Games, the souvenir industry has gone into overdrive in order to produce all manner of unusual - and, dare we say it, a little bit tacky - Olympic-themed mementos.

Here’s the very best ideas you can get before the Big Day or pick up in London stores. From treats to blow-the-budget gifts for furry friends big and small — let them know it’s Christmas.

London Museum has received £20m and more than 14,000 Roman artefacts from a US charitable organisation. The gift from Bloomberg Philanthropies is the largest private donation and largest archive ...