Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the loyalty ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Atul Sabharwal is a founder and CEO of Snipp, a leading AI-powered value-added SaaS company in the global loyalty and ...

CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

In its most recent issue, COLLOQUY magazine celebrates its 20th anniversary with a list saluting the leading loyalty innovations of the past two decades. Highlights from 1990 to 2010 tracing major ...

For decades, corporate America sold a promise that loyalty begets security. Work hard, deliver results, stay dedicated, and the company will take care of you. That promise has vanished. In 2025, ...

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a ...

Loyalty programmes have become a default marketing strategy for South African brands. But as participation rises, so does switching behaviour. The data tells a different story: loyalty isn’t creating ...

With inflation, ongoing supply chain issues and the threat of a full recession, consumers are already cutting their spending. What can quick-service restaurants do to prepare for an economic downturn ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...