As the true breakfast of champions celebrates its 50th birthday, we’re looking back at all the marshmallow bits—“marbits” to the initiated—that have appeared in Lucky Charms over the years.

Starting next month, a limited-edition 50th anniversary Lucky Charms cereal goes on sale, too. The St. Patrick's Day-themed boxes only include one kind of marshmallow: green clover.

Lucky Charms Throws 50th Birthday Blowout - 02/18/2014. A variety of ads, promotions and contests are being deployed during the 50 days leading up to St. Patrick's Day, ...

Lucky Charms cereal celebrates 50 years of existence this March. Since 1964, kids and adults alike have coveted the crunchy marshmallow bits, ... Happy 50th anniversary, Lucky Charms!

“Lucky Charms has inspired families to create magical moments together ... the company created a remake of Bobby Pickett’s popular Monster Mash to celebrate the 50th anniversary of its ...

General Mills's Lucky Charms is running a campaign across digital and traditional media pegged to its 50th anniversary this year. A variety of ads, promotions and contests are being deployed ...