A magazine's logo is its identity ... Apply the rules of capitalism to design: Publishing is a two-way transaction--they're selling something to you, and you're now the owner.

And it’s a killer logo. When Hugh Hefner decided to launch the then-radical magazine as “a projection ... from culture to business, science to design. The breakthroughs and innovations that ...

With the exception of perhaps certain fashion brands' insignias, no logo ... People Magazine, Adobe, Bleacher Report, Rant Sports and more. Last summer, Foote challenged himself to re-design ...