The newest home for Masters Tournament hospitality pays homage to Augusta National Golf Club’s iconic logo. Map & Flag takes its name from the outline of the United States and from the flag that shows ...

Editor’s note: This article was written by Josh Carpenter and first appeared in Sports Business Journal, the industry’s leading source of sports business news, events and data. Patrons will be paying ...

Map & Flag, the high-end hospitality venue at Augusta, is now open to the public ahead of the Masters 2024. The weekly pass for this new luxury experience will cost $17,000 and will include access to ...

AUGUSTA, Ga. — Map & Flag, Augusta’s newest high-end hospitality venue, is open for business and the early reviews are positive. “It’s Augusta. They did it perfect,” said a golf industry veteran who ...

Teams, leagues and event organizers are pursuing enthusiasts with the promise of luxury and exclusivity, in hopes of bigger profits and lasting loyalty. By Alan Blinder and Kevin Draper Photographs by ...