In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

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Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Marketers know that customer relationship management (CRM) systems can be vital for sales and customer experience programs. But what about for content marketing programs? An infographic (below) from ...