Operating without a marketing orientation can leave your business vulnerable to companies that have a more customer-centric operation. Typically, companies that do not adopt a marketing orientation ...

Implementing marketing approaches based on customer relationships and customer experience can give your company a decisive competitive advantage. Marketing orientation has evolved beyond a process ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

This paper investigates the effect of product adaptation on performance of exporters in Thailand. It focuses on an issue that has not been addressed in past research: Does market orientation moderate ...

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment ...

Throughout the late 20th century, a quiet business revolution took place. As the cost of production systems declined and consumers became accustomed to greater choice, conventional marketing wisdom ...

This study suggests that companies from a sample in an industrialized region in northern Mexico are confident about their level of overall market orientation but that differences in their customer and ...

OpenAI's recent ads for ChatGPT were everywhere-NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage ...

After an outcry from advisers to the U.S. Census Bureau, the federal agency is no longer considering a proposal to remove a question about sexual orientation from a marketing survey for the 2020 ...

Tinder will now let LGBTQ users swipe with a bit more precision. The hookup and dating app announced its new “Orientation” feature Tuesday, allowing users to pick up to three terms that best express ...

Following an outcry from LGBTQ advocates and its own advisers, the U.S. Census Bureau will include a question about sexual orientation on at least one of its more than 130 surveys: the Census Barriers ...