Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research from WARC. The report was based on data from a ...

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

James Mull is the owner & founder at htmull, an international digital marketing and web design agency with clients across all industries. A website is your 24/7 salesperson when your brick and mortar ...