When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners overcomplicate marketing, leading to greater cost and more wasted time. Simple marketing strategies often outperform ...

In today's online world, digital marketing is essential and is an effective way to promote your business online. No matter your company size, it's one of the best ways to grow your business, and you ...