(THE STAR/ASIA NEWS NETWORK) - It isn't often that a major spirits brand replaces one of its flagship products, let alone one that has been around for more than half a century. That is exactly what ...

If you’re a bourbon or dark rum drinker and you’re not on the cognac bandwagon by now… what are you possibly waiting for? Fall is an especially great time to start enjoying this flavorful French, ...

They're maturing everything in bourbon barrels these days, it seems. First it was Scotch whisky, which has long relied on castaway casks from the American whisky trade, the far more affordable ...

Cognac house Martell updates its Martell VSOP label with a sophisticated limited edition Black Tie bottle by up-and-coming fashion marvel, Jason Wu. The Taiwanese designer, who has been the couturier ...

Pernod Ricard’s Martell Cognac has partnered exclusively with men’s publisher DMARGE to help Australian spirits drinkers to ‘Flip the Sip’ on their home cocktail repertoire with Martell Blue Swift. In ...

Three leading and venerable cognac brands -- Pernod Ricard’s Martell, Rémy Martin’s Louis XIII and Beam Suntory’s Courvoisier -- have launched new marketing initiatives. Martell has teamed with singer ...

For many people, cognac suffers from an old-fashioned image. At Martell, we are trying to lead the way in rejuvenating the category and dispelling a few myths. Not that we are not proud of our ...

Founded in 1715, Martell Cognac describes itself as “the oldest of the great cognac houses.” Their newest campaign, featuring Migos rapper Quavo as the face, is all about making a statement and ...