Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...

Yes, the popularity of matcha is still going strong. On Tiktok, the hashtag #matcha has amassed over 160 million views, with influencers proclaiming the many virtues of swapping their morning ...