Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic ...

Besonders, da Matcha aufwendig produziert wird und die Anbauflächen in Japan begrenzt sind. „Dennoch gibt es aktuell keine Anzeichen für eine besorgniserregende Knappheit“, betont die ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Making matcha — green tea that you fully incorporate ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing ...