In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Matcha green is one of the biggest 2025 spring colour trends, thanks to its natural look and soothing effect. We explain why ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...