The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next month’s ...

A look into why matcha is so expensive and how demand in the US is driving prices higher.

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

TOKYO -- Japan is facing matcha shortages as consumers and businesses around the world join the green tea boom. Even though ...

Matcha has become such a part of Gen Z’s everyday life that you’d be forgiven for forgetting that it used to be a specialty ...

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

Japanese matcha is prized for its vibrant colour, antioxidant-rich benefits, and umami flavour. here’s everything you need to ...

TOKYO -- Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...