Long before Instagram grids or brand logos, India’s matchbox labels were tiny billboards that carried big stories. The story of India’s matchboxes begins in the early 20th century, when Swedish and ...

A chubby cherub flies around with sparklers in his hands as ‘Baby You’re My Firework’ in retro typography floats above, one of Raja Ravi Verma’s muses holds a sliced watermelon declaring ‘Make Art Not ...