A lip stain that peels away without pain or patchiness and doubles as a full-lip color? Shoppers are fully converted.

Learn more about the ingredient profile of Maybelline Super Stay 24 Lip Color across 11 common skin allergens.

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Miley Cyrus wore a full face of Maybelline makeup to accept her star on the Hollywood Walk of Fame. Celebrity makeup artist ...

Discover how a carefully paired Maybelline lip combo can create a polished, long-lasting look without a luxury price tag.

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. She was born with it. Grammy winner Miley Cyrus is a ...

One of the joys of YouTube is watching makeup tutorials, and Maybelline gets it. The brand joined the influencer bandwagon by creating its own show "Makeup Like This" — and it's about to get even ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

Add Yahoo as a preferred source to see more of our stories on Google. Cosmetics brand Maybelline New York has unveiled a powerful new campaign to mark today's World Mental Health Day. Empowering young ...

Slowly but surely the beauty industry has started waking up to the needs of a diverse customer base. Having 40 (or more!) shades for a foundation launch is the new normal, and there are more ...

A quiet moment in a 1910s family kitchen completely reshaped the cosmetics world. Before giant beauty brands and endless ...