New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisionsNEW YORK, May 21, 2026 (GLOBE NEWSWIRE) ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of. Aquila – pronounced “Uh-kee-lah,” as in “Akeelah and the Bee” – ...

Fuse Media, the Latino-owned media company, has announced a strategic partnership with cross-platform measurement and ...

Organizationally, there are three main ways in which marketers measure the effectiveness of their marketing efforts: an in-house team, media agency services or an external marketing effectiveness ...

DoubleVerify (DV), the software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the launch of glob ...

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, ...

SEATTLE--(BUSINESS WIRE)--Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has expanded its paid media capabilities to help brands close the digital ...

A new report from In-Store Marketplace and Catalyst Media Consulting investigates why in-store digital media investment remains stagnant despite rapid technological growth and the massive reach of ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

Less than a week after it was announced that Comscore had lost Media Rating Council (MRC) accreditation for its Media Metrix digital desktop audience measurement service, the MRC announced it had ...