Design is key: Sustainability and packaging experts tend to push either utility or logistics. But design appeal must be kept in central focus ... Milk pouches and iPhone trays are known entities.

JOI, the rapidly growing clean label food company, is further shaping the alternative milk category with the announcement of their brand refresh and shift to 100% sustainable packaging.

Developed by Dairy Crest in association with the UK Sainsbury’s supermarket chain, Jugit offers consumers a pouch-based format that uses less packaging material than conventional plastic milk ...