and Malaysia. Founded in 1997 by Zhang Hongchao in Zhengzhou, Henan province, Mixue Bingcheng, which translates as Mixue Ice Cream & Tea, started as a shaved ice business and evolved into a global ...

Shares in Mixue, a Chinese ice cream and bubble tea chain ... primarily in mainland China but also Indonesia, Vietnam, Malaysia, South Korea and Australia. Mixue’s store count is greater ...

while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations. A customer orders an ice cream at Chinese Franchise Mixue ice cream & tea ...

MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...

According to Mixue, it currently has more than ... A user recently shared a look at a menu in Malaysia which shows a medium-sized Ice Cream Early Grey Tea costs RM4 (Malaysian Ringgits), which ...

Mixue, a bubble tea and ice cream chain founded in 1997 in ... a SG$3 taro milk tea — said he first spotted the brand in Malaysia last year and realized how cheap the drinks were.

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder ...

Mixue, (pronounced "ME-schway") sells fruit drinks, bubble teas, and ice cream. While we love these sweet treats, it's shocking to see fast food giants like McDonald's outperformed by a lesser ...