Regardless of the recent financial crisis, this year has by all means been wonderful for mobile marketing. Who's the smartest of them all mobile marketers? This publication launched last year with a ...

In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Competition is fierce among leading brands to have the best app Leading brands across several categories are pouring significant resources into mobile applications in hopes of gaining first-mover ...

Consumers spend more time consuming content on their mobile devices than any other type of media, according to a study from eMarketer. And mobile app usage has ballooned during the pandemic. In light ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We’re no strangers to mobile marketing automation (MMA) here at ...

Given time, low cost broadband mobile phones connected to the mobile broadband network have the best long term potential to ensure complete inclusion of all in the UK to the broadband internet,” read ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...