Sometimes, the logo appeared in black instead of red, but when did this battlefield gray machinery with the goofy lettering become the yellow behemoth of heavy equipment we know today?

Red is another color that is frequently paired with yellow in fast food company logos to instill desire. Red illustrates desire, power, and love. It's why whenever Valentine's Day rolls around ...

“The Amoeba bag itself is indeed a walking billboard and one of the most successful marketing tools ever launched,” Dona Nichols, a San Jose State University journalism and mass communication ...