P UMA has officially unveiled the new logo for its collab with NBA player Tyrese Haliburton. In a provocative clapback to ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and ...

In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy was impressed with the work Siegel had done in overseeing Jerry Dior’s ...

Indeed, the NBA logo is now more than 50 years old, but the design has stood the test of time. One of the reasons for that, in Siegel's opinion? The logo fits with the ball movement prevalent in ...

"I'm just a fan of the game, and it comes easy to me to make a logo like that," Charles Lloyd said.

"NBA" was placed slightly diagonally toward the bottom of the design. After serving the organization for over eight years, the logo's color was changed to gray with black stitches running along ...

Oh, and he's the NBA logo. Literally! That's his silhouette ... why he chose to feature the former West Virginia star in his design. The photo, Siegel says, just grabbed him.

Siegel eventually acknowledged what everyone already knew, saying West was indeed the inspiration for the design of the logo silhouette. NBA Commissioner Adam Silver also essentially admitted it ...

with NBA.com that, “It isn’t him literally, but based on his style of dribbling and moving.” There have occasionally been pushes to change the logo over ... Fulk wants to design it.

The right side of the bezel displays the 24 seconds shot clock rule to add extra basketball-inspired touches to the design. Another NBA logo is located on the caseback of the watch which is ...

The league announced Tuesday that a new design will grace the leather of the Wilson-branded ball. The NBA Cup logo will be featured above the Wilson logo in front of a background of a bracket ...