The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

The gist of the theory is this: the colors used in the logo offer clues to which teams will be in the game. For a long time, the NFL used a classic silver logo showcasing the Lombardi Trophy, but that's no longer the case with a logo that's revealed typically a year in advance.