In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing souvenir shops forever. About 50 years later, a new ad ...

As the New York Times first reported, the city is introducing a new branding campaign that will look awfully familiar to anyone who has ever been to the Big Apple. The new logo in question?

Just a few hours after the new “We ️ NYC” logo was revealed on Monday, reaction on Twitter — and beyond — was not merely negative, but brutal. The design is part of a campaign aiming ...

The design was instantly adopted by the city, purchased endlessly by tourists, ripped off by counterfeiters, and invoked endlessly during New York’s darkest days. Now there’s a new logo for ...

But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses.

Through our modernized, multilingual platform, families can now start applications on mycity.nyc.gov on their home computers or smartphones in as few as three clicks, verify they’re applying ...

New York City Mayor Eric Adams broke ground on a major campaign promise on Wednesday, announcing the launch of MyCity, a new portal to access city services and benefits. But in launching the first ...

The mayor should make sure that happens by turning MyCity portal’s attention to older adult services now. Finkel is the state director of AARP New York. LaGuardia Airport’s better bus ...

Screenshot of NYC MyCity portal. New York City officials announced the first phase of the MyCity portal launch this week, offering residents a way to check their eligibility for and access ...