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Nielsen is the first to gain accreditation for the technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and ...
6don MSN
The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...
A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...
set-top boxes and the like — is sound. Nielsen says it will encourage clients to use the big data plus panel measurement as currency in the coming upfront ad-buying season. “The accreditation ...
Nielsen is the first to gain accreditation for the technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and ...
“Nielsen stands by its panel and methodology ... incorporate audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and 75 million devices.
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