Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

In preparation for the Champions Classic last night in Atlanta, Kentucky head coach Mark Pope had his players practice with the actual basketball they would use against the No. 6 Duke Blue Devils.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...

WNBA Rookie of the Year Caitlin Clark took the golf course for an appearance in The Annika Pro-Am on Tuesday, and she did so ...

AJ Dybantsa’s $4M Nike NIL deal redefines high school athlete potential, marking a historic moment in NIL’s growth and ...

Nike has slashed their prices on various sneakers for their early Nike Black Friday 2024 sale. Some discounts in the Nike ...

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social ...

A 6-foot-3 sharpshooter is staying in state to play for the Badgers. Here's what fans should know about his recruitment and ...