Collaborating to enhance player, coach and program development opportunities across Nike Elite Youth Basketball League (EYBL) through expanded leadership, player health and on-court development ...

Isaiah Birdsong is making a name for himself in the basketball community and is in position to make an impressive freshman ...

"Nike's investment in the NBA, the WNBA, the G League, grassroots basketball, boys and girls elite-level basketball, is critical -- we think -- to our long-term goals to continue to grow the sport ...

Collaborating to enhance player, coach and program development opportunities across Nike Elite Youth Basketball League ... sports property that combines competition and entertainment with a ...

The signings of point guard Darius Acuff and shooting guard Meleek Thomas, both in the class of 2025, were officially ...

The versatile Cooper Flagg arrived at Duke as the nation’s top recruit and heads into the season as a potential No. 1 overall ...

University of Minnesota men's basketball coach Ben Johnson has announced the addition of Kai Shinholster (Philadelphia, Pa.) ...

Clark played with world No. 1 Nelly Korda and legend Annika Sorenstam at The Annika on Wednesday, driving thousands to the ...

Rosters of the elite high ... or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product association, any way to help advance the future of basketball is a positive ...

Thanks to NIL, top young men’s basketball players are leaving their European pro teams and coming to America to play in the NCAA.