In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...

"They're showing shoes from other brands in an Adidas commercial—it's something a younger Nike might have done in the '80s." However, the subtle shots don't appear to have been well-received by ...

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.

Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan Harper have been wearing Nike sneakers even though the rest of the athletic department was ...

A fitness influencer has hit out at Nike and Adidas, claiming they make women's exercise clothing 'too tight and cropped'. Donna Dunne, who resides in Ireland, went to a sportswear shop in the ...

Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.

The Reds will wear Adidas brands as part of a multi-year deal - which will be a record for the club - as their Nike contract comes to an end this summer. Liverpool have not worn Adidas kits for 13 ...

The Nike Dunk Low Halloween is set to drop on October ... For Bad Bunny’s latest with Adidas, Benito has teamed up with Argentinian soccer superstar Lionel Messi for this double-branded take ...