First, Republican vice-presidential candidate J.D. Vance talked up Diet Mountain Dew while on the campaign trail. Now we’re discovering that Tim Walz, the newly announced Democratic veep ...

The unincorporated town of Dew, about 90 miles south of Dallas, would receive some perks in exchange for changing its name.

“Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand’s marketing for almost two decades, ...

Beginning today, fans can help make HARD DEW, Texas become a reality by signing a petition at Change.org/HARDDEWTEXAS. If the petition is successful and the town embraces the name change, HARD MTN DEW ...

Hard Mountain Dew is headed to Texas with an audacious proposition to put its name on the map, quite literally. With a ...

Mountain Dew is pushing the concept of a town takeover to the next level, as they want to "rename" a small Texas town after ...

A petition would rename the Texas city of Dew as Hard Mtn Dew, which is the name of the soft drink's hard- or spiked-soda counterpart.

s Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level. Other big brands such as GE and Spotify also quickly embraced Periscope, live streaming ...