The hip, New York City-based streetwear fashion brand Supreme is so popular in Asia that Samsung has decided to launch an official marketing partnership with a fake version of the brand. You read t… ...

The real Supreme was not amused by Samsung's off-brand antics, so the odds of a real collaboration in the future are tiny indeed. Source: Hypebeast. News. Samsung. China.

“Buying a streetwear brand at a time when that aesthetic has gone off the boil is risky, and it is not clear what EssilorLuxottica intends to do to revive Supreme’s fortunes,” Saunders said.

For years, Barbara Kruger remained silent on streetwear brand Supreme. Then, in 2013, she shared an email with a spicy attachment. Supreme has never publicly acknowledged copying Kruger's aesthetics.

It looks like Supreme may be parting ways with VF Corporation in the near future. WWD has recently reported that the parent company has been shopping the luxury streetwear brand around for ...

“Buying a streetwear brand at a time when that aesthetic has gone off the boil is risky, and it is not clear what EssilorLuxottica intends to do to revive Supreme’s fortunes,” Saunders said.