Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

In an exclusive interview, P&G’s European brand director Alejandro Guerra and Burns managing director Carla Alexander explain ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews ? and his muscles, in particular ? to ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. ‘The Man Your Man Could Smell Like’ Old Spice body wash spot was among ...

As if the Old Spice frontman couldn’t get any more viral love these days, Isaiah Mustafa has returned on Old Spice’s YouTube page with dozens of personalized videos responding to fan comments and ...