To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack ...

Dunkin' is helping Goldfish get in on the pumpkin spice action. The snack brand partnered with the PSL masters to create a new fall snack: Pumpkin Spice Grahams. The limited-edition crackers ($3. ...

But it needed a place in their hearts to stay there. Parents value their kids' imaginations but need help sparking them [3] – something Goldfish does naturally, as kids play with the cracker while ...

It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey ...