UFC’s landmark $7.7 billion deal with Paramount is supposed to be a massive boon for the industry. Indeed, there have been some immediate and concrete positives. Let’s look at a pair of long overdue ...

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

This group has done that and there’s something special about who they are and where they’re headed," Michigan basketball coach Dusty May said.

Early Wednesday morning, Warner Bros. Discovery filed a form with the Securities and Exchange Commission outlining why the company ultimately rejected Paramount’s offer to purchase the company in ...

UFC 324, the first UFC event of the Paramount+ era, has concluded. And now that it’s over we can assess what we thought of it ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

(CNN) — Warner Bros. Discovery has officially rejected Paramount’s hostile takeover bid, advising its shareholders to do the same. But the battle is far from over. Let’s break down what just happened ...

Forget for a moment Paramount Skydance's major focus on Warner Bros. movie and film studios and HBO Max as major reasons for making a now hostile offer to buy Warner Bros. Discovery. Should we factor ...