The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Pepsi changed their logo and label design in the past year, making the new symbol less symmetric and their labels less cluttered with font. The move was made to help Pepsi connect with a new ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the company that isn’t Pepsi.