In a TikTok with over 1.2 million views, content creator Liz Ruiz (@lizruiz52) documents the stark contrast between an almost-empty Pepsi section and an untouched rack of Coca-Cola drinks.
Pepsi is reigniting its iconic Pepsi Challenge, this time pitting its zero-sugar cola against Coca-Cola's equivalent in a nationwide taste-test campaign. Announced on February 5, 2025, the revival ...
The campaign launched with a full-page print ad in TOI, positions Pepsi as the ultimate all-day refreshment—contrasting Cola’s game-time focus.