The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend ...

Pepsi's nostalgic new logo is inspired by 90s glory days when Cindy Crawford appeared in iconic Super Bowl commercial and sales boomed with cans costing just 50 cents.

Pepsi has unveiled a new logo and visual identity, “borrowing equity” from its history and merging it with more modern touches, ahead of its 125 th anniversary this autumn. This is the first time that ...

“Pepsi’s Logo Finally Looks Normal Again,” read a headline in Food & Wine. Others took the opportunity to revisit Pepsi’s somewhat unenthusiastically received 2008 rebrand.

The redesign is a bit of a throwback to Pepsi logos of old, similar in many respects to its brand image in the late ‘80s and late ‘90s. It incorporates some new elements, like a custom font ...

Pepsi is rolling out a new logo under a retro rebrand in an effort to steal younger customers from Coca-Cola.. The refreshed logo, colour palette and typeface is reminiscent of the cans sold in ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...