Vinod Thadani, regional mobile director, India and South Asia, GroupM, says, “Pepsi wanted to spread the attitude of Youngistaan among the youth. We opted for mobile marketing because the mobile ...

The company, best known for chips and soda, is working with a licensing partner to sell Pepsi-branded Android handsets that carry a 5.5-inch 1080p screen, 1.7GHz processor and 16GB of storage.

Snoop Dogg works with Pepsi for a Live 360-degree Mobile Experience in Super Bowl Half Time. They want to immerse fans into the Super Bowl.

The official broadcasters of Pepsi IPL, Sony Max and Sony Six have come up with a mobile app for the Pepsi Indian Premier League 2014. With the objective of reaching out to the maximum people in ...