Pepsi, Kaplan said, is “a bold and confident brand,” one that stands for “unapologetic enjoyment.” The current logo, with its lower-case “pepsi” standing shyly away from that laid-back ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend ...

Pepsi unveils a brand-new logo ahead of its 125th anniversary. ... Pepsi, Kaplan said, is "a bold and confident brand," one that stands for "unapologetic enjoyment." ...

Pepsi announced Tuesday that the soda would be getting a new-look logo that will roll out into stores by the fall, in time for the cola’s 125th anniversary.

Pepsi has been around for 125 years, and updates its branding every so often. The current visual identity was introduced in 2008. But in the years since it first appeared, it’s gone a bit stale.

“Pepsi’s Logo Finally Looks Normal Again,” read a headline in Food & Wine. Others took the opportunity to revisit Pepsi’s somewhat unenthusiastically received 2008 rebrand.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...