This E&Y alert summarizes a recent ruling of the Authority for Advance Rulings in the case of Perfetti Van Melle Holding B.V. on taxability of service fees under the India-Netherlands Double ...

India has been a key priority market for confectionery major Perfetti Van Melle. It is now its fourth largest market by revenue and the largest market by volume. The company, which is known for ...

With over 25% share, market leader Perfetti Van Melle India is battling rising raw material prices on the one hand and consumer demand for “healthy” products on the other. In this interview ...

Havas Media has retained two key accounts in the region. It has been reappointed as the media agency of record for global confectionery and gum manufacturer Perfetti Van Melle in Australia and New ...

Perfetti Van Melle has run a competitive pitch in the Australian and New Zealand market, with Havas Media Network winning the media account. “Havas Media will begin work immediately on helping ...

Perfetti Van Melle, the global confectionery and gum manufacturer, has appointed Havas Media Network to support Chupa Chups and Mentos in the Australian and New Zealand market, following a ...

Confectionary and gum manufacturer Perfetti Van Melle — whose brand portfolio includes Chupa Chups and Mentos — has reappointed Havas Media Network as its ANZ media partner, following a ...

"The power of nostalgia is undeniable," said Jen Redmond, Gum and Mints Category Director at Perfetti Van Melle. "We know the iconic jingle can't fix everyday problems, but we hope a sweet taste ...