Add Yahoo as a preferred source to see more of our stories on Google. Perfume is one of the most powerful cosmetics around. With just a spritz, it can unlock memories, make us feel glamorous, and even ...

Perfume is always a popular Mother’s Day gift. It combines luxury and sentiment — the sense of smell is closely linked to emotion and memory — and lasts much longer than a bouquet of flowers. Perfume ...

Perfume isn’t cheap, whether we’re talking Baccarat or Chanel. Sometimes it’s the brand’s big name. Sometimes it’s the luxurious fragrances within the bottle. And sometimes it’s the bottle that holds ...

For brand leaders in fragrance, the implication is clear: Bottles should be treated as long-term assets, not seasonal packaging decisions. Design governance must sit alongside product strategy rather ...