Pepsi quielty discontinues a popular soda flavor
That’s a very common practice in the soda space. Sometimes, when a big company like Coca-Cola (KO) makes large changes, it ...
Coca-Cola and Pepsi face an unlikely new big-name soda rival
The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half ...
Pepsi’s big reboot: How the soda giant plans to win back market share from Coke and Dr Pepper
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...
Pepsi Just Bought a New Soda Brand in Major Acquisition
PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.
The new Pepsi challenge: Saving Pepsi from years of decline
On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...
New Food Magazine21h
PepsiCo names new CMO as it expands functional beverage strategy
PepsiCo has appointed Mark Kirkham as its new US beverages CMO, reinforcing its push into functional drinks like prebiotic ...
Marketing Dive3d
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
Are Prebiotic Sodas Actually Good for You?
Companies claim that their sodas are healthier than other soft drinks in part because they contain prebiotics.
Salon10d
Gut-friendly fizz: How Coke and Pepsi are reinventing the soda wars
For decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending machine allegiances. Coke was classic, Pepsi was cool — and both were ...