Philip Kotler is recognized worldwide as the father of modern marketing, thanks to his model of the 4Ps: Product, Place, Price and Promotion. Today he tells us what to add to this model to be ...

Philip Kotler is a professor of international marketing ... place and promotion (even if they were not yet called the 4Ps). My book, Marketing Management, aimed to get companies to think more ...

Philip Kotler was once told ... In Mumbai to address a seminar on "Marketing For Results", Kotler says even his 4Ps theory (product, price, place and promotion), that's taught in every ...

Philip Kotler (born 1931 in Chicago ... Since 1967 when I wrote my first book talking about the 4Ps of marketing, I still find that many companies are doing only one P, promotion. They may know what ...

MarketingTV sat down with renowned marketing author and consultant Philip Kotler after his keynote speech at the World Marketing and Sales Forum in Melbourne. Michelle Herbison asks Professor Kotler ...

BEIJING - Philip Kotler, considered 'the father of modern marketing', reminds Campaign Asia-Pacific about the basics of the 4Ps. BALI - In what some media have claimed as a world first, marketing ...